What is “Engineering Wizardry,” anyway?

August 1, 2013 | Author: ForceDesign

Vision statements are tough. But once you have one that resonates with your values and defines your aspirations, it keeps you focused and directs your activities.

A few years ago, when we sat down to decide on a vision statement, we wanted an expression that really captured what we believe in and where we’re going.  A statement that would speak to us—not something vague, generic, or hard to remember.

We landed on “Engineering Wizardry” and the phrase stuck. Since then, those two words have influenced everything we do here at Force, from how we make business decisions to who we bring on board.


What does engineering wizardry actually mean? To us, it consists of three main ingredients:

Technical Expertise. Technical expertise is skillful, creative, precise, and efficient.  We’d much rather execute a design correctly than debug a machine later. This is why we work hard to make sure our designs are functional, accurate and well presented.


Technical expertise is also creative. We know the best solution for a client isn’t always the one they’ve used in the past. We look beyond our client’s expectations so we can deliver the simplest, most effective solutions to their engineering challenges—not necessarily the most obvious ones.


An Excellent Team. It’s important to us to recruit people who mesh with our company culture: confident, but not arrogant; talented and inquisitive, but not afraid to share discoveries; focused and passionate, but able to laugh.  We then work hard to evaluate each individual’s talents so we can place them in a role where they can excel.


Because we believe everyone has knowledge to share, we train by mentorship.  Designers with specific skills are paired with designers growing in those skills and everyone wins.  We like to say that we’re geeks…but we’re friendly geeks. And when we combine our talents we conjure up better solutions for our clients than any of us could on our own.


Service. At the most basic level, our job is to add value to our clients’ lives.  Our clients must have peace of mind; they offload responsibility to us, trust our abilities, and benefit from our expertise.


We do this by communicating well, operating with integrity, and watching our clients’ backs. Our designers are the main point of contact with clients during the engineering process. This means timely feedback and precise answers for the client and an intimate understanding of client needs for the designer. We cultivate teamwork magic by assigning designers to projects fitting their unique skills and to clients they have previously worked with.


So no, engineering wizardry doesn’t mean we come to work in robes and pointed hats (although we’re not against the idea). But we do seek the “aha” moment—the creative spark in everything we do.


If you ask us, that’s a vision worth striving for.

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